Facebook identifies people who likely post fake news

 

Facebook

If you’re posting to Facebook more than 50 times a day, your posts may now be considered fake news. Read more about it at Recode.net:

Facebook has a new way of identifying false news and spam in users’ feeds, and it’s changing its News Feed algorithm again to try and remove that content from view.

Facebook claims that users who post a lot — meaning 50-plus times per day — are very often sharing posts that the company considers to be spam or false news. So now Facebook is going to identify the links that these super-posters share, and cut down on their distribution on the network.

That means the links shared by users who incessantly post won’t get the kind of reach they used to, even if they’re shared by a reputable Page. These users sound like they could be bots, but Adam Mosseri, Facebook’s VP in charge of News Feed, says the company is confident they are real people.

Facebook isn’t actually looking at the content from these links, Mosseri added. The correlation between these types of users and spammy/false content is strong enough that Facebook doesn’t have to.

“Those links [are] way disproportionately problematic. They’re very often either click-bait or sensationalism or false news,” Mosseri said. “It’s one of the strongest signals we’ve ever found for identifying a broad range of problematic content.”