Ajay Bhatt led a team at Intel created the USB connection. Instead of making the plug reversible and save us all a lot of frustration, Bhatt chose to save money by designing so that it used fewer wires and could only be plugged in one way.
“The biggest annoyance is reversibility,” Bhatt told NPR. Nonetheless, he stands by his design.
Unfortunately, Bhatt has not made a single penny from his USB design, because Intel owns the patent.