How did Zoom beat tech giants to dominate video chat?

(Photo by Anthony WALLACE / AFP) / TO GO WITH HongKong-health-virus-fitness, FOCUS by Jerome TAYLOR (Photo by ANTHONY WALLACE/AFP via Getty Images)

Hw did Zoom beat big companies like Google, Microsoft, Webex, and GoToMeeting? According to Jason Fried, CEO of Basecamp, “The real reason is: It was just simply way easier.”

Fried has been working from home almost two decades and wrote a book with his co-founder, David Heinemeier Hansson, called Remote: Office Not Required.

Fried says being able to send a meeting link made using the app as easy as sharing a YouTube video. Unlike competing products, people didn’t have to log in or download software.

“You open a room, you get a URL, you send the URL around to people. That’s it,” he said.

While Zoom was designed for business use, it really came into its own when schools started using it at the start of the pandemic. Once Zoom started offering educational accounts, usage went through the roof.

Read more about it at NPR.