Russian dairy farmers gave cows VR goggles with hopes they would be happier and make better milk

Moscow’s Ministry of Agriculture reports that a farm just outside of Moscow is testing VR glasses on its cows in an effort to increase the quantity and quality of the milk they produce. When wearing the goggles, cows see beautiful green fields beneath sunny skies.

“Russian dairy farmers aren’t the only ones going the extra mile to keep their cows happy and improve product, though. Some Wagyu farmers set mood lighting, among other tricks, to keep their cows calm and producing the best beef possible. Others play them music, which one Missouri farmer says leads to better milk.”

Read more about cows and VR at CNN.

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