Martha Ann Overland at NPR says, “Shoppers are willing to pay a premium for ingredients that are cage-free, organic or wild caught. But how do you really know if the chicken you are eating spent its life happily pecking for corn or if your blackberries were grown locally and are pesticide free?
Simple. Put a tracking device on it. It’s not as absurd as it sounds, says Robyn Metcalfe, a food historian who teaches at the University of Texas at Austin. A GPS tracker strapped to the leg of a chicken, says Metcalfe, means ‘that people who potentially will buy that chicken will know every step that that chicken has taken.'” Read the full article at NPR.